2017 Conversion Conference Speakers
Visit the 2018 Digital Growth Unleashed site
2017 Keynote Speakers

Keynote Presentation
																				CRO to CMO – Fast-tracking your Marketing Career!
																				Wednesday, April 19 | 
9:00 – 10:00 am
																														
															
															
														9:00 – 10:00 am

Keynote Presentation
																				How to Lose Your Job Through Poor Visual Storytelling
																				Wednesday, April 19 | 
4:45 – 5:45 pm
																														
															
															
														4:45 – 5:45 pm

All 2017 Presenters

Track Sessions
							          CRO 201: HELP! I’m Doing Everything Right but It’s Not Working!
							          Wednesday, April 19
 | 
1:30 – 2:15 pm
							          
							          
						            1:30 – 2:15 pm

Track Sessions
							          Email Marketing A/B Tests that Actually Impact ROI
							          Thursday, April 20
 | 
11:25 – 12:10 pm
							          
							          
						            11:25 – 12:10 pm

Track Sessions
							          Start With Usability Testing To Increase Conversions Fast!
							          Wednesday, April 19
 | 
11:25 – 12:10 pm
							          
							          
						            11:25 – 12:10 pm

Track Sessions
							          5 Little Design Decisions That Cause Big Analytics Problems
							          Thursday, April 20
 | 
1:30 – 2:15 pm
							          
							          
						            1:30 – 2:15 pm

Track Sessions
							          5 Fail Fast and Learn From Your Failures
							          Thursday, April 20
 | 
1:30 – 2:15 pm
							          
							          
						            1:30 – 2:15 pm

Track Sessions
										 											        “Creating Unstoppable Consumer Offer Funnels 
”
										 											        Wednesday, April 19
 | 
10:30 – 11:15 am
										 											        
										 											        
									 											          10:30 – 11:15 am

Track Sessions
										 											        Ouch! – Avoiding Common CRO Mistakes for Marketing Executives
										 											        Wednesday, April 19
 | 
1:30 – 2:15 pm
										 											        
										 											        
									 											          1:30 – 2:15 pm


Track Sessions
										 											        The Ultimate Guide to Generating Test Ideas
										 											        Wednesday, April 19 | 
2:25 – 3:10 pm
										 											        
										 											        
									 											          2:25 – 3:10 pm

Track Sessions
										 											        Crafting the Mobile Conversion Experience
										 											        Wednesday, April 19 | 
1:30 – 2:15 pm
										 											        
										 											        
									 											          1:30 – 2:15 pm

Track Sessions
										 											        Email Marketing Hacks to Improve Your Conversion Rates, Like a Boss
										 											        Wednesday, April 19 | 
10:30 – 11:15 am
										 											        
										 											        
									 											          10:30 – 11:15 am

Track Sessions
										 											        CRO tactics for making money with YouTube videos & ads
										 											        Wednesday, April 19 | 
10:30 – 11:15 am
										 											        
										 											        
									 											          10:30 – 11:15 am

Track Sessions
										 											        Predictive Marketing: The Future of CRO
										 											        Wednesday, April 19 | 
2:25 – 3:10 pm
										 											        
										 											        
									 											          2:25 – 3:10 pm

Track Sessions
										 											        How to Prove and Improve Marketing ROI through CRO
										 											        Thursday, April 20
 | 
1:30 – 2:15 pm
										 											        
										 											        
									 											          1:30 – 2:15 pm

Track Sessions
										 											        Mastering Analytics to Turbo-Charge Your Testing
										 											        Wednesday, April 19
 | 
11:25 – 12:10 pm
										 											        
										 											        
									 											          11:25 – 12:10 pm

Jessica Langdorf
										 											       Director, Digital Engagement Lab, Enterprise Division, Nuance
, Nuance Communications
 
										 											      
									 											        Track Sessions
										 											        Mobile Conversion Myths – Why Lower Conversion Isn’t Always Bad
										 											        Thursday, April 20
 | 
10:30 – 11:15 am
										 											        
										 											        
									 											          10:30 – 11:15 am

Track Sessions
										 											        The User “Journey” Is Actually a Minefield
										 											        Thursday, April 20 | 
11:25 – 12:10 pm
										 											        
										 											        
									 											          11:25 – 12:10 pm

Track Sessions
										 											        How to AB test yourself to a new website
										 											        Wednesday, April 19 | 
10:30 – 11:15 am
										 											        
										 											        
									 											          10:30 – 11:15 am

Track Sessions
																				7 Seriously Simple Ways To Use Google Analytics To Improve Your Conversions
																				Wednesday, April 19
 | 
1:30 – 2:25 pm
																														
															
															
														1:30 – 2:25 pm



Track Sessions
																				The Science of Optimization: Applying Behavioural Economics to CRO
																				Wednesday, April 19
 | 
2:25 – 3:10 pm
																														
															
															
														2:25 – 3:10 pm

Track Sessions
																				Becoming a Super Tester – Lessons from 20,000 Practitioners
																				Thursday, April 20
 | 
1:30 – 2:15 pm
																														
															
															
														1:30 – 2:15 pm

Track Sessions
																				The Optimizer’s Guide To The Perfect Product-detail Page
																				Wednesday, April 19
 | 
11:25 – 12:10 pm
																														
															
															
														11:25 – 12:10 pm

Track Sessions
																				How to Succeed as a One Person Testing Team
																				Wednesday, April 19
 | 
3:40 – 4:25 pm
																														
															
															
														3:40 – 4:25 pm

Track Sessions
																				Growth Avengers: Uniting IT & Marketing to Kicka$$
																				Wednesday, April 19 | 
3:40 – 4:25 pm
																														
															
															
														3:40 – 4:25 pm

Track Sessions
																				Post purchase engagement: Why and how to maintain lifelong customers
																				Thursday, April 20
 | 
2:25 – 3:10 pm
																														
															
															
														2:25 – 3:10 pm

Track Sessions
																				Spike Conversion Rates by Spying On Your Competitors’ A/B Test Results
																				Thursday, April 20
 | 
11:25 – 12:10 pm
																														
															
															
														11:25 – 12:10 pm

Track Sessions
																																								Program Management at 10, 100, and 1000 Tests Per Year
																				Thursday, April 20 | 
10:30 – 11:15 am
																														
															
															
														10:30 – 11:15 am

Track Sessions
																																								Integrated Facebook & Google Tactics For Powerful CRO
																				Thursday, April 20 | 
11:25 – 12:10 pm
																														
															
															
														11:25 – 12:10 pm

Track Sessions
																																								Advanced Retargeting: Nurturing Your Audience Across Digital Channels
																				Thursday, April 20 | 
2:25 – 3:10 pm
																														
															
															
														2:25 – 3:10 pm

Track Sessions
																																								Growing & Converting Leads With Content Marketing
																				Wednesday, April 19
 | 
11:25 – 12:10 pm
																														
															
															
														11:25 – 12:10 pm

Track Sessions
																																								Profitable Social Media – Measuring Results
																				Thursday, April 20
 | 
10:30 – 11:15 am
																														
															
															
														10:30 – 11:15 am

Track Sessions
																				The Impact of Conversion on Search Marketing
																				Wednesday, April 19
 | 
2:25 – 3:10 pm
																														
															
															
														2:25 – 3:10 pm
 
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