2017 Conversion Conference Speakers
Visit the 2018 Digital Growth Unleashed site
2017 Keynote Speakers

Keynote Presentation
CRO to CMO – Fast-tracking your Marketing Career!
Wednesday, April 19 |
9:00 – 10:00 am
9:00 – 10:00 am

Keynote Presentation
How to Lose Your Job Through Poor Visual Storytelling
Wednesday, April 19 |
4:45 – 5:45 pm
4:45 – 5:45 pm

All 2017 Presenters

Track Sessions
CRO 201: HELP! I’m Doing Everything Right but It’s Not Working!
Wednesday, April 19
|
1:30 – 2:15 pm
1:30 – 2:15 pm

Track Sessions
Email Marketing A/B Tests that Actually Impact ROI
Thursday, April 20
|
11:25 – 12:10 pm
11:25 – 12:10 pm

Track Sessions
Start With Usability Testing To Increase Conversions Fast!
Wednesday, April 19
|
11:25 – 12:10 pm
11:25 – 12:10 pm

Track Sessions
5 Little Design Decisions That Cause Big Analytics Problems
Thursday, April 20
|
1:30 – 2:15 pm
1:30 – 2:15 pm

Track Sessions
5 Fail Fast and Learn From Your Failures
Thursday, April 20
|
1:30 – 2:15 pm
1:30 – 2:15 pm

Track Sessions
“Creating Unstoppable Consumer Offer Funnels
”
Wednesday, April 19
|
10:30 – 11:15 am
10:30 – 11:15 am

Track Sessions
Ouch! – Avoiding Common CRO Mistakes for Marketing Executives
Wednesday, April 19
|
1:30 – 2:15 pm
1:30 – 2:15 pm


Track Sessions
The Ultimate Guide to Generating Test Ideas
Wednesday, April 19 |
2:25 – 3:10 pm
2:25 – 3:10 pm

Track Sessions
Crafting the Mobile Conversion Experience
Wednesday, April 19 |
1:30 – 2:15 pm
1:30 – 2:15 pm

Track Sessions
Email Marketing Hacks to Improve Your Conversion Rates, Like a Boss
Wednesday, April 19 |
10:30 – 11:15 am
10:30 – 11:15 am

Track Sessions
CRO tactics for making money with YouTube videos & ads
Wednesday, April 19 |
10:30 – 11:15 am
10:30 – 11:15 am

Track Sessions
Predictive Marketing: The Future of CRO
Wednesday, April 19 |
2:25 – 3:10 pm
2:25 – 3:10 pm

Track Sessions
How to Prove and Improve Marketing ROI through CRO
Thursday, April 20
|
1:30 – 2:15 pm
1:30 – 2:15 pm

Track Sessions
Mastering Analytics to Turbo-Charge Your Testing
Wednesday, April 19
|
11:25 – 12:10 pm
11:25 – 12:10 pm

Jessica Langdorf
Director, Digital Engagement Lab, Enterprise Division, Nuance
, Nuance Communications
Track Sessions
Mobile Conversion Myths – Why Lower Conversion Isn’t Always Bad
Thursday, April 20
|
10:30 – 11:15 am
10:30 – 11:15 am

Track Sessions
The User “Journey” Is Actually a Minefield
Thursday, April 20 |
11:25 – 12:10 pm
11:25 – 12:10 pm

Track Sessions
How to AB test yourself to a new website
Wednesday, April 19 |
10:30 – 11:15 am
10:30 – 11:15 am

Track Sessions
7 Seriously Simple Ways To Use Google Analytics To Improve Your Conversions
Wednesday, April 19
|
1:30 – 2:25 pm
1:30 – 2:25 pm



Track Sessions
The Science of Optimization: Applying Behavioural Economics to CRO
Wednesday, April 19
|
2:25 – 3:10 pm
2:25 – 3:10 pm

Track Sessions
Becoming a Super Tester – Lessons from 20,000 Practitioners
Thursday, April 20
|
1:30 – 2:15 pm
1:30 – 2:15 pm

Track Sessions
The Optimizer’s Guide To The Perfect Product-detail Page
Wednesday, April 19
|
11:25 – 12:10 pm
11:25 – 12:10 pm

Track Sessions
How to Succeed as a One Person Testing Team
Wednesday, April 19
|
3:40 – 4:25 pm
3:40 – 4:25 pm

Track Sessions
Growth Avengers: Uniting IT & Marketing to Kicka$$
Wednesday, April 19 |
3:40 – 4:25 pm
3:40 – 4:25 pm

Track Sessions
Post purchase engagement: Why and how to maintain lifelong customers
Thursday, April 20
|
2:25 – 3:10 pm
2:25 – 3:10 pm

Track Sessions
Spike Conversion Rates by Spying On Your Competitors’ A/B Test Results
Thursday, April 20
|
11:25 – 12:10 pm
11:25 – 12:10 pm

Track Sessions
Program Management at 10, 100, and 1000 Tests Per Year
Thursday, April 20 |
10:30 – 11:15 am
10:30 – 11:15 am

Track Sessions
Integrated Facebook & Google Tactics For Powerful CRO
Thursday, April 20 |
11:25 – 12:10 pm
11:25 – 12:10 pm

Track Sessions
Advanced Retargeting: Nurturing Your Audience Across Digital Channels
Thursday, April 20 |
2:25 – 3:10 pm
2:25 – 3:10 pm

Track Sessions
Growing & Converting Leads With Content Marketing
Wednesday, April 19
|
11:25 – 12:10 pm
11:25 – 12:10 pm

Track Sessions
Profitable Social Media – Measuring Results
Thursday, April 20
|
10:30 – 11:15 am
10:30 – 11:15 am

Track Sessions
The Impact of Conversion on Search Marketing
Wednesday, April 19
|
2:25 – 3:10 pm
2:25 – 3:10 pm