Michael Lykke Aagaard is a self-confessed split test junkie and landing page fanatic who’s obsessed with finding out what really works in online marketing. He has spent years in the trenches optimizing and testing websites for companies ranging from small retailers to large international companies in diverse industries. He is known for his enthusiasm and hands-on approach to optimization and is a popular international speaker on the subject of CRO. Michael joined Unbounce in July 2015 after seven years as Founder of the popular ContentVerve consultancy.

Liad is a serial entrepreneur with rich experience as a startup founder and as a Fortune 500 executive, including his current project, Dynamic Yield, a personalization and optimization tool for marketers . He founded information security vendor Onigma (acquired by McAfee) and social search company Delver (acquired by Sears Holdings). Following Delver’s acquisition, Liad served as a VP of New Services at Sears Holdings and on the board of its Home Electronics and Outlets business units. Liad served as an entrepreneur-in-residence at Bessemer Venture Partners and is teaching at the Entrepreneurship MBA program in Tel-Aviv University and at the Zell Program of IDC Herzliya. He holds a BA Cum Laude from Tel-Aviv University in Computer Sciences and Film Studies.

Bill Albert is Executive Director of the User Experience Center at Bentley University. Albert brings more than 15 years of experience in user experience research and design to his role leading the center. He has expertise in user interface design, information architecture, qualitative and quantitative research techniques, and user experience strategy. Albert is currently an adjunct professor in the graduate program in Human Factors in Information Design at Bentley University and Co-Editor in Chief of the Journal of Usability Studies. Prior to joining Bentley, Albert was Director of User Experience at Fidelity Investments.

Albert co-wrote (with Tom Tullis) the first book on usability metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (first edition 2008, second edition 2013). He also co-wrote (with Tom Tullis and Donna Tedesco), Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies in 2010.

Theresa specializes in helping mid-sized businesses increase their online revenues with conversion optimization. She speaks at conferences on conversion optimization, and you can read her guest blog posts on popular conversion and PPC blogs, such as Unbounce, UserTesting, and 3Q Digital, among others. Her writing has also been included in the Wall Street Journal and is often in Marketing Day. She has been interviewed on the Webmaster Radio and Marketing Optimization podcasts.

Theresa has a Master’s Degree in Marketing from the University of Colorado and a Master Certification in Conversion Optimization from Market Motive. She’s a dog-lover, the mother of a toddler, and a travel-junkie.

Tom Bowen is President & Founder of Web Site Optimizers, a consulting agency focusing on delivering bottom-line results for customer websites through practices such as Usability Testing, Conversion Rate Optimization, Advanced Analytics, and A/B Testing. Since its founding in 2002, Web Site Optimizers has helped clients such as Bayer, Verizon, Dynamex, Maggiano's, and Pegasus Solutions utilize their websites to meet and exceed their marketing objectives.

Tom's experience in Internet Marketing dates back to 1999 working for GTE, Sprint, and Verizon prior to founding Web Site Optimizers in 2002. He has always been passionate about making things easier to use.

Tom lives in Dallas, Texas with his wife and three children. He claims to be the luckiest man in the world.

Andy is strategic director of Chicago-based Orbit Media, a web design company he co-founded in 2001. He has provided web strategy advice to more than 1000 businesses over the last 12 years.

His passion for teaching web design and web marketing has led to more than 170 articles on content marketing topics including SEO, email marketing, social media, and analytics. He is also the author of “Content Chemistry: The Illustrated Handbook for Content Marketing.”

Andy is a top-rated presenter at national conferences, focused on making each event as practical as possible by teaching immediately applicable techniques.

Mike he has become the driving force behind the analytics and optimization that happens at Redbox on their Web, Mobile and Kiosk properties. Mike is recognized as the voice of Web & Mobile analytics for the product management, user experience, marketing and executive team members. He is able to leverage transactional behavior and customer behavior on all of their digital platforms that results in major financial decisions or key insights for the business. Mike works across all of Redbox’s marketing channels to support tracking implementation and reporting for email, SEO, paid search, SMS and social marketing.

Barry Feldman is a content marketing consultant, copywriter and creative director with experience that predates AOL, Google and web-dot-anything. He’s been leading the creation of thousands of marketing programs for companies big and small for 25 years.

Barry blogs at many top online marketing websites and is a popular columnist. He’s often featured in interviews, webinars and industry best-of lists. Barry has been named a Top 40 Online Marketer by Online Marketing Institute, a Top 20 Content Marketing Leader by Onalytica and was included in LinkedIn’s Top 25 Social Media Marketers.

An attorney who specializes in negotiation, copywriting, marketing strategies, mergers, acquisitions and exit strategies, Roland Frasier is one of the principals of Idea Incubator and Digital Marketer. After he completed law school, Roland opened his own law practice, acting as managing partner and taking responsibility for all the marketing and advertising. During that time he began joint venturing deals with clients and gradually evolved from practicing law to buying and selling companies, repositioning businesses and direct response marketing.

Over his career, Roland has done infomercial deals with Gunthy-Renker and K-Tel Direct, publishing deals with Simon & Schuster and Random House, negotiated shows with major hotels on the Las Vegas strip, been involved in over 100 private and public offerings, run international hedge funds, worked with copywriting great Gary Halbert, created presentations and marketing campaigns for major brands and much more.

Oli has seen more landing pages than anyone on the planet. He coined the term Conversion Centered Design, authoring the marketing theory behind its 7 principles. At Unbounce, he lives in front of a 20ft whiteboard, mashing up usability, interaction design and landing page optimization to create better conversion experiences.

His disdain for marketers that send PPC traffic to a homepage is legendary. When not trying to rewire conversion methodology, Oli spends time mulling ideas like legally changing his name to "Landing Page" to garner extra SEO love from his guest post byline, and was recently named "The 2014 marketer to watch", in the under 42 category, by his mother.

Chris manages the UX, CRO & Personalization team at Biglight.co.uk and specialises in creating amazing customer experiences across every channel and device for his retail clients. With a background in art and design, his passion for understanding customer behavior and optimizing digital experiences started about 10 years ago after being introduced to the fascinating field of usability and eye tracking. Chris has been known to say that if he could, he would A/B test everything! He recently moved to BigLight after 8 years heading up UX, CRO and personalization at RedEye.

Chris is author of the book "You Should Test That," founder of WiderFunnel, and the brain behind the LIFT Model™ and WiderFunnel System™, conversion optimization strategies that consistently lift results for leading companies such as Google, Electronic Arts, ebay, Magento, DMV.org and BuildDirect.com.

Since 2007, Chris has spoken at 150+ events in more than 50 cities around the world. Some of those speaking engagements have included past Conversion Conference events, where he has consistently received top reviews from attendees.

Alex Harris has been creating and testing landing pages for ecommerce web sites since 2004. Bryan Eisenberg has called Alex "one of our secret weapons" in helping increase clients' conversion rates. Having produced more than a hundred ecommerce stores, Alex knows what it takes to increase online sales, generate more leads and make more money online. In 2014 he published "Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Lead," and he is now leading the CRO team at Perficient.

Joel Harvey is a seasoned digital marketing executive and entrepreneur with an 11 year background in executing complex optimization engagements. As a Managing Partner at Conversion Sciences, he and his team design and run hundreds of tests per year. He asks why a lot, challenges assumptions, laughs loud and constantly reaches for the next level of results. Which might explain why he consistently receives top marks as a #ConvCon speaker!

Justine is director of marketing at Litmus, a Boston-based SaaS company that lets you preview and test your emails before you send. A recovering designer, she now leads community, content and education initiatives—publishing original research and organizing the world's only conference for email designers. Prior to joining Litmus, Justine led the creative services team at ExactTarget and was responsible for designing, building and managing email campaigns for SMB through Fortune 500 customers. She’s strangely passionate about this email marketing thing, hates being called a spammer, and still gets nervous when it's time to hit the send button.

Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly a million visitors every month. Larry is a columnist for Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs, and dozens of other publications.

Austin Knight is a UX Designer, speaker, and author at HubSpot in Boston, MA. He currently oversees the UX for HubSpot.com, INBOUND.com, the HubSpot Blog, and a range of additional front-end web properties and tools, which are used by more than 4 million visitors per month. Previously, he’s worked with teams large and small, in organizations ranging from startups to public tech companies. He speaks internationally on the topic of UX and runs a popular blog, podcast, and newsletter at AustinKnight.com.

Arnie Kuenn is the founder and CEO of Vertical Measures and the author of Accelerate! and Content Marketing Works. He has held executive positions in the world of new technologies and marketing for more than 25 years (including a stint on the 2008 Arizona Super Bown Marketing Committee), and in 2014 was named Interactive Person of the Year by the Arizona Interactive Marketing Association. Arnie is an instructor for the Online Marketing Institute and the Content Marketing Institute, as well as a perennial favorite among conference attendees.

Jake Larsen grew up with a camera in his hand. His passion for video making lead him to TV Advertising in LA, where he worked behind the scenes with FOX Entertainment on TV shows like 24, American Idol and House. When Google asked him to be a YouTube Marketing Ambassador, Jake quit his job to start Video Power Marketing -- a video production/advertising agency that helps companies capture attention, drive traffic, and increase sales using YouTube videos and advertising.

Jake has grown channels up to 24 million views and increased online sales by 65% for multi-million dollar companies. His video strategy not only guarantees views, but cuts through the competition to capture and direct viewers' attention.

Brian is Director of Optimization at SiteTuners, a firm that improves website conversion rates via conversion-focused redesign blueprints, landing page testing, and training of internal optimization teams. Brian's 20 years of hands-on and strategic online marketing experience spans a diverse range of industries and has made him a popular expert speaker at industry conferences such as Search Marketing Expo, PPC Summit, Conversion Conference, Online Marketing Summit, and others. Brian earned a B.A. in Economics from the University of California, San Diego and an M.B.A. from the W.P. Carey School of Business at Arizona State University, graduating both schools with honors.

Michael Mace is Vice President of Mobile at UserTesting. A longtime veteran of Silicon Valley, he co-founded two software startups, worked as an executive at Apple and Palm, and consulted on strategy and product planning to many of the tech industry's leading firms. He's a well-known tech industry speaker, with keynotes at the Apple Worldwide Developer Conference, speeches at conferences including CES and CTIA, and appearances on CNN, BBC, and Bloomberg TV.

Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. He is the founder of Conversion Sciences and author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. His rare combination of interests, experience and neuroses was developed over 20 years as a computer programmer, corporate marketer and entrepreneur.

Brian authors The Conversion Scientist blog and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute. He lives and works in Austin, Texas where life and the Internet are hopelessly entwined.

Dan McGaw is a serial entrepreneur who has a passion for making everything around him better. As the Founder and CEO of Effin Amazing, an Analytics and CRO consultancy, he oversees marketing, analytics and growth hacking for the company's clients. He previously founded Fuelzee, Starter Studio and Bootstrap Academy, to name a few. He was instrumental in the immense growth of Code School (which was recently acquired) as well as KISSmetrics. In his spare time, he likes to hang out with his wife and three sons, coming up with new businesses and doing laundry.

Andy is Director of Growth Marketing at Moz, a software company with products and resources that help companies increase their visibility online. Andy's team is responsible for growing the revenue and customer base at Moz through customer acquisition and retention. He has nearly 10 years of optimization experience, having previously managed analytics and optimization teams at REI, Alaska Airlines and Classmates.

Shyamala Prayaga is a user experience evangelist and interaction designer with 14 years’ experience in mobile and web enterprise applications. A civil engineer by education, Shyamala turned her passion for making things better for users into an accomplished career as a UX designer. When she's not designing next generation products for Amazon associates, publishers and sellers, Shyamala can often be found ranting about bad designs or sharing ideas with other UX designers about how to improve user experiences.

Justin is a data driven marketing evangelist with a specialty in optimization via data analysis and split testing. He is a domestic and international optimization speaker and has provided hands-on training for several fortune 500 companies, in addition to working closely with a number of Boston-based ecommerce companies. Justin has made it his mission to educate marketers about optimization and to get them to "test smarter, not harder."

Soren started as a research scientist, was a NASA graduate research fellow, and co-founded quantitative marketing firm Working Planet in 2003. Working Planet puts the math behind the marketing, connecting the dots from advertising to revenue and profits. In 2012, Soren was an inaugural Rhode Island Innovation Fellow, which launched The Retail Project RI, a for-profit venture that is aimed at building a stable and sustainable Main Street retail sector in Rhode Island.

Soren works at the intersection of math, advertising, and business consulting, focusing on data-driven applications of marketing tactics directly tied to bottom-line growth. He is also a frequent speaker on data-driven digital advertising tactics, strategy, and business innovation.

Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. His 5-star Amazon.com book, "Conversion Optimization: The Art and Science of Converting Prospects into Customers,” offers companies a methodology for capturing more customers by creating a fully integrated marketing strategy that has a lasting impact on any organization.

A recognized expert of marketing strategy, Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. He has presented at marketing conferences across the globe, inspiring audiences to rethink their approach to marketing.

At Invesp, Khalid has helped leading companies including 3M, O’Reilly, the Special Olympics, DishNetwork, Discovery, and more increase their online revenue by creating successful marketing campaigns.

Born in a family of psychologists, Bart Schutz studied consumer psychology at Tilburg University in the Netherlands. With more than 15 years of helping businesses to psychologically optimize their online strategy & communication, he is one of the few leading voices to have academic, strategic and hands-on experience in engineering online persuasion.

Bart is known for his roller coaster presentation style in which he spoils the audience with digital data insights and online A/B-tests that clearly prove the effectiveness of applying behavioral economics, neurosciences and good 'ol psychology. He is the founder of WheelofPersuasion.com (showcasing more than 200 Online Persuasion Techniques), as well as the Chief Persuasion Officer with Online Dialogue, where he is responsible for knowledge sharing through their academy and online courses.

Krista Seiden is an experienced leader in the digital analytics industry and a frequent speaker at industry events. She has driven analytics and optimization practices at companies such as Adobe, The Apollo Group and most recently Google. Currently, she is an Analytics Advocate for Google, where she is responsible for educating and advocating for digital analytics and optimization best practices as well as running the GA Premium training program.

As an active member of the digital analytics community, she also co-chairs the San Francisco chapter of the Digital Analytics Association (DAA) and mentors for the Analysis Exchange. Krista was the winner of the 2014 DAA Rising Star Award and the 2015 DAA Practitioner of the Year Award. She holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School. You can follow her on twitter @kristaseiden.

Ton is a web analyst who became a growth hacker, an optimization lunatic and entrepreneur. He founded the biggest blog in the Netherlands on Analytics and Optimization (webanalisten.nl) and organizes many events on this subject in the Netherlands. He started well known optimization firm Online Dialogue five years ago and is now the CEO of Testing.Agency – an A/B-test development and management machine. His life is all about growth optimization and bare foot presentations to inspire the world to get more value out of their digital efforts.

Jason Zeller is Director of Digital Marketing for Publishers Clearing House (PCH), a leading interactive media company offering a broad range of products, digital entertainment and services to consumers. He leads PCH's digital acquisition and off-platform remarketing efforts in addition to developing and executing conversion optimization strategies. With over 10 years of digital media experience, Jason has a proven track record of managing multi-million dollar budgets spent across a variety of media channels and devices including SEM, Display, Programmatic, Social and Email. He lives in New York with his wife and 2 sons.