717 798 3495
Half-Day Workshop
with Tim Ash
Tuesday, May 12
9 am – 1 pm
Las Vegas, NV
Introduction to Conversion Rate Optimization
How much money are you losing with poorly performing landing pages?
Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization. Landing page optimization expert and SiteTuners.com CEO Tim Ash will help you to improve conversions by applying “The Matrix” methodology to your landing page or website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get the more of right people through the right activities in the right order.
All participants will receive a personalized autographed copy of Tim Ash’s book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions.
Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Limited Seating
What You Will Learn
- How to define mission-critical parts of your website
- Defining and measuring the appropriate conversion action Segmenting your online audience into roles
- Breaking down each role into specific tasks (“use cases”)
- Understanding key decision making steps (awareness, interest, desire, action)
- Understanding the psychology of your audience and their cognitive styles
Praise from Past Participants
“The workshop with Tim was very informative and offered a footprint worth following. This will be greatly recognized within our future marketing efforts.”
“Very good session, especially the insights about what we sell and how we upsell, I had many ideas popping up. Thank you very much for both the conference and the workshop.”
“Got exactly what I was expecting to get.”
“Great way to tie together all info learned in the conference. Very valuable. Thanks!”
“Overall great session. Learned much.”
“Well worth spending the extra day after the conference ended.”
“Workshop went great, enjoyed Tim’s willingness to work one-on-one while keeping everyone else involved.”
“Favorite workshop of the conference”
“Workshop was great, especially for personalized feedback on websites”
Limited Seating
Half-Day Workshop
with Tim Ash
Tuesday, May 12
9 am – 1 pm
Las Vegas, NV
Who Should Attend
CMO’s
Marketing directors
Online media buyers
Webmasters & web designers
Attended by 150+
Companies Including:
Ancestry.com
At&T
Audible.com
AVG Technologies
Capital One
Citrix ShareFile
Clarizen
CleverClicks
Columbia Sportswear
Deluxe Corp
Enova Financial
Expedia
Experian Consumer Direct
FareCompare
FatWallet
FDM Travel
Garden’s Alive
Getty Images
GoDaddy.com
Gun Dog Supply
Hedgeye Risk Management
Home Gallery Stores
HotelGuides.com
iCruise.com
Infusionsoft
JD Mellberg Financial
Lakeview Health Systems
Leapfrog Online
Matrix Direct
Moody’s Analytics
MRM/McCann
PayPal Inc
Publishers Clearning House
SE Jones
Seamless
The Collegebound Network
TransCore
TravelStart
TXU Energy
Univision
USAA
Vistaprint
VPI
